On 19 and 20 January 2017, WOW will be the watchword as Original Marines celebrates the 84th Pitti Immagine Bimbo!
WOW quality has always been a key part of the Original Marines clothing range and it will be in the spotlight at Pitti Immagine Bimbo: from the exclusive unveiling of the new Fall/Winter 2017-2018 collection to the breathtaking culinary feats of the extra special guest, Alessandro Borghese.
At 11.30 am on 19 January, the famous chef will appear alongside two children in an “Original Live Cooking” show. Together, they will make a delicious meatball dish which is ideal for youngsters and has been named Original Polpettins!
Delectable treats are also on offer from the OM WOW Marshmallow: a colourful trolley with a chocolate fountain on top in which young and old alike can dip tasty marshmallows. More fun and further surprises are in store at the stand in the shape of the “OM WOW room”. Projected textures on the floor and a wall reflection system will make the silhouettes of visitors to this interactive room into blank canvases onto which messages can be written to wow everyone.
Purity, protection, safety and exceptional design: these four terms sum up wow quality. The astonishing quality is “close at hand” and it is conveyed by the universal language of children’s hands, which have been transformed into letters and symbols.
As Livio di Renzo, the Original Marines brand manager, stated: “We are back at Pitti Immagine Bimbo once again this year because we believe that it is an important international showcase not only for our collections but also for the trademark values for which we have always been renowned. This year, we have decided to sum up these values by focusing in particular on our most distinguishing feature: quality.”
The new Fall/Winter 2017-2018 collection is based on this concept: the fun, colourful selection combines sophistication and spontaneity to instantly give each garment a distinctive image.
Back to School, Stars Academy, Arts Academy, Nature Stories, Cosmic Stories, I Combinabili, Army of Lovers, Techno Military, Ceremony and the essential, versatile Basic selection are the spheres of style for next season and they cover all ages, from babies to teenagers. Every single detail is perfectly in keeping with the quintessential Original Marines style. Getting dressed has never been so much fun!
New PAW Patrol and Wonder Woman licensed products will be making an appearance alongside successful properties such as Minions and My Little Pony and the fun Looney Tunes characters, which help to create amusing, casual looks.
Are you keen to check out all of the new additions to the Original Marines world? Come and see us at Pitti Bimbo 84 in Florence on 19 and 20 January. We will be at stand 2 on the ground floor of the Costruzioni Lorenesi area.