We started from a simple white T-shirt. We have explored new styles and reached new continents. During the years, so many kids grew up wearing Original Marines and now they are choosing our clothes for their own kids. Their history is our history.
at the future
Birth of Original Marines
The white T-shirt is the brand’s iconic product. From ’83 to ‘92 about 25 million garments sold.
Entry into foreign markets
Distribution in the Middle East and expansion of the product range with a complete line of casual and sportswear for the entire family.
From wholesale to monobrand. In a ten-year period, Original Marines establishes about 400 points of sale between franchised and owned stores in Italy and abroad.
Partnership and licensing
Signed a multi-year licensing contract with Warner Bros, for the use of Looney Tunes, and it is still in place.
Original Marines gains leadership in the medium kidswear market with 9% market share.
The company sellout reaches 20 million garments in a single year.
Awards and development
The group’s revenue exceeds 200 million. Original Marines receives from Disney, a partner for many years, the Quality Products Awards 2011 in the “Integrated Communication and Marketing” category.
Internationalization and Newborn
Growth of the network: 505 franchised and 65 owned stores in Italy and 140 between Europe, Asia and Africa. Launch of the Newborn line for the 0-18-month range.
Imap Export S.p.A. absorbs TRADER s.r.l to develop synergies and optimize the Group’s network sales.