From 23 to 25 June 2016, the eagerly awaited Pitti Immagine Bimbo will make Florence the centre of the international fashion scene once again.
The theme running through the event will be “numbers” and in particular “lucky numbers”, whose symbolic and aesthetic qualities lie hidden throughout our lives.
For example, take the number 83: it is the year when Original Marines was founded and we will be celebrating it at the 83rd edition of Pitti Bimbo as we present our new Spring-Summer 2017 collection with a line-up bursting with talent and originality.
The design of our exhibition area is based on a symbolic interpretation of the number 83 and it will play host to the child genius Luis Esquivel.
At just five years of age, the talented youngster has already wowed America with his prodigious mathematics skills. He will be appearing in Italy for the first time with an astonishing live show about numbers presented by a special celebrity guest: Marco Maccarini. The original performance will take place at 11.30 am at stand 2 on the ground floor of the Costruzioni Lorenesi area.
“This 83rd edition of Pitti Immagine Bimbo is very special for us,” noted Domenico Romano, the Original Marines Marketing Manager. “Original Marines was founded in 1983 and the number inspired the concept behind our exhibition area and the idea for a performance that will pay tribute to ‘numerical’ talent. We believe that Pitti Immagine Bimbo presents a unique opportunity to convey the values and philosophy of our brand, our world and our collections.”
This year, the philosophy in question is embodied by the concept of the number 83. It has been turned into the symbol “∞ < 3” to represent “infinite love”, which Original Marines has always poured into its collections.
The concept will also be reflected in a playful, colourful performance by the Compagnia Ribolle, who will captivate the audience as they dance among giant soap bubbles.
Making its debut as the charity partner for this year will be Telethon, for which Original Marines has created the Infinite Love Room. Surrounded by mirrors, visitors will be able to witness an exciting display of images and colours in exchange for a donation.
All of these events will provide the backdrop for the presentation of the Spring-Summer 2017 collection. It features a number of interacting traits, including romantic, rebellious, easy-going, bold, chic and witty characteristics. Bringing them together are their shared attention to detail, quality materials and passion for international style to suit any situation.