Tick tock, tick tock… it’s time to let loose on TikTok.

There’s a place where fun, dance, comedy, dubbing, style and music come together. A virtual place where creativity is the undisputed queen. We’re talking about TikTok, a social media platform that in the last year has become one of the most used by young and old alike, competing with the well-established likes, shares and comments found on Facebook and Instagram.

TikTok is not your classic social media. It follows its own rules, with the main thing being to provoke a reaction: by following a trend, taking part in a challenge or creating a viral video. Who in recent months hasn’t got involved in dances or challenges with views and likes?

“In the future, everyone will be famous for 15 minutes”: so said Andy Warhol, and with TikTok everyone can aspire to popularity, albeit for 15 seconds. In fact, by creating original content, every user can aspire to becoming a celebrity. And TikTok offers all the tools to fully customise your videos, stimulating inspiration and imagination. The creative and trending aspects of social media have produced fertile ground for brands in the fashion sector to launch their own TikTok profiles.

And we at Original Marines have decided to enter this world by launching our official TikTok profile. A new channel of communication with you, where our fashion can take on a more pop and youthful identity through engaging content. A page where our new campaign The Original Beauty for the Spring/Summer 2021 collection takes on new meanings. After all, the “beauty” of being a child also consists of small, playful, irreverent moments. Just like a video on TikTok.

So what are you waiting for? It’s time to let loose on TikTok together. Download the app and type @original_marines, or click here and start following us.