In springtime, life is Original

Original is what we are. Original because we are unique, and because we are the first, the natural and authentic originals. We are not alone in that: the myriad varieties of animals, the life-force of the Earth, our home, and the power of nature that covers it. Our fashion too is like that. Because life itself is Original.

The Spring Summer 2020 collection conveys all the power and originality of life, with bold colours and textures and surprising shapes. The children who wear these garments wear their originality, their smile expresses their uniqueness. The campaign transmits an incredible feeling of freedom and energy. Behind every shot, there is a story, a special connection between the children and nature, which is told with no need for words.

For the new collection, we wanted to push the limits with bold colours and original combinations. The boy line features energy-packed colour palettes, irreverent and modern combinations, casual chic and sporty looks that transform every day into a color adventure. Details, embroidery and appliqués give a dynamic and rebellious touch even to the most classic garments, creating an explosive encounter between wild nature and urban life.

For the girl line, we look forward to the good season with a palette ranging from pink, to fuchsia all the way to coral. We turn classic characters such as Minnie and Olive Oyl into street icons, buddies of perfect adventures for girls who rebel against stereotypes yet don’t want to give up their feminine side. Yellow, silver, white, and also flower prints, macaron, polka dots, tulle and cherries: for all the little girls who love challenges.


We drew inspiration from the wildest animals, from the shades of trees and flowers, the clouds in the sky. The new collection is like nature: Original, in each part. Watch the video and begin to discover